11D is a motion chair-based pneumatic technology originally developed by Study Sim in UK. It is a simulator ride based on the virtual-reality concept. The experience provides viewers with 11 visual dimensions and special effects such as double vibrators, hot water effect, snow, air jets, butt ticklers, thunder, bubble, aroma, pokers, leg ticklers, lightning and blast effect. Patrons walking into the plex can customise their choice of films and pick two to watch. Each show runs up to 20 min.